B2B Social Media Strategy and Management

Establish your company as the go-to, trusted voice in your space and attract top talent by building your organic social media presence. 

Our Approach to B2B Social Media

81% of buyers are more likely to engage with brands that have a strong, cohesive, professional social media presence, according to LinkedIn. Yet many B2B companies are not regularly updating their corporate accounts. Organic social media is an important way to establish your brand, showcase thought leadership, recruit talent, and interact with new as well as loyal followers of your company.

To build an organic social strategy, we help you decide which social media platforms are best for connecting with your audiences and then develop a content calendar laying out relevant and engaging posts.

Informative, exciting, and relevant social content allows you to reach many key audiences, including current customers, prospects, job seekers and current employees. Organic social is also important for media awareness and partnership opportunities. We help you source and post high-performing content tailored to your marketing goals, whether developing relationships, expanding your network, or finding leads.

Our Process

Step 1

Develop an organic social media strategy tailored to your business. We identify goals and opportunities, dig into the metrics to see what’s working and what’s not, and build a plan tailored to the social platforms your audiences frequent most.

Step 2

Create and schedule posts that build your brand, contribute to industry conversations, and provide helpful and interesting updates to your followers. We make sure your social feeds are regularly updated and make a good first impression by promoting your content, events, press releases, media mentions, and more.

Step 3

Provide monthly insights into the success of your organic social media based on defined KPIs. We review the data and make adjustments based on what is resonating with your audience.